Jump to Navigation

Orange County Business & Commercial Law Blog

Marketing can help to drive business transactions in California

Launching a business in California is a multifaceted process that may eventually overwhelm even the most ambitious entrepreneur. However, developing a well-thought-out plan from the start can make the process easier to digest and more fruitful. A few tips can specifically help a new entrepreneur to effectively market the company and thus boost the person's business transactions early on.

First, it’s paramount that a budding entrepreneur create a website as one arm of his or her web marketing campaign. The site is essential for marketing one’s products and sharing valuable information about the company with prospective customers. It may be helpful to hire a website designer who can produce both a functional and attractive site.

Flooring company wins business litigation case

People in California who enjoy using laminate flooring in their homes may be interested to learn the recent outcome of a major copyright case involving these products. A distributor of laminate flooring called Home Legend recently won the precedent-setting business litigation case that a competing company named Mannington Mills decided to bring against it. Mannington Mills is one of the biggest flooring firms in the United States.

The issue revolved around Mannington’s claim that Home Legend mimicked its pattern for maple flooring. However, Home Legend claimed that its pattern came from the natural grain pattern of maple wood. The court ruled that a particular flooring line by Home Legend didn't actually infringe on the copyright that Mannington had registered for its certain maple flooring line.

Generation Z to be involved in more business transactions

Even though the idea of starting one’s business may seem exhilarating in California, the process can be complex and involve a myriad of responsibilities. For instance, tasks such as acquiring needed funding and marketing the company effectively can go a long way in helping to grow a new business. If a person is trying to make his or her company sustainable long-term through profitable business transactions, it is particularly important that he or she focus on how to reach the young Generation Z.

Members of Generation Z are those who were born during the mid-1990s to late 1990s. These individuals have a buying power of more than $40 billion each year, and when they begin to work jobs, they will have a major influence on the economy. The challenge with this generation is that they likely will not have brand loyalty.

Cheese distribution dispute causes breach of contract lawsuit

Companies make business decisions based upon the belief that the parties to contracts will honor their word and fulfill the terms of an agreement. However, when parties do not adhere to business contract agreements, it can cause significant financial harm to those involved in California or in any other state. This may have been what happened in a recent breach of contract dispute between a U.S. food company and its overseas partner.

The dispute centers on an exclusive vendor contract between Fantis Foods Inc. and its overseas partner, Dodoni. Fantis imported and sold feta cheese from Dodoni. The contract apparently guaranteed that Fantis be the exclusive promoter and vendor of the Dodoni brand in the United States. However, in 2014, Dodoni made Arthur Schuman Inc. the exclusive distributor and importer of Dodoni cheese.

Contract disputes can lead to breach of contract suits

When a person enters into an agreement in California, the expectation is that both parties will uphold the terms of the contract. When this doesn't happen, contract disputes can take place, and an alleged breach of contract may be grounds for business litigation. In one out-of-state case, a company recently filed suit with the hopes of recovering money it says another company owes it.

The company that filed the suit is a robotics company. The robotics company had reportedly agreed in writing that it would receive a commission of 5 percent for all installation services, engineering and equipment that the other company provided in the industry dealing with tires, according to the suit. The robotics business alleges that the other business had entered into a contract worth $20 million with Goodyear in addition to conducting other business, yet has not paid any commission to the robotics business as was agreed.

Business, employment law essential parts of new moving service

When trying to build a successful business in California, a budding entrepreneur needs to understand how to market the business in order to attract new customers. In addition, understanding employment law is critical for hiring workers. However, one of the most important qualities of a booming business is the ability to innovatively meet people’s needs. One startup has launched a new type of moving service that uniquely combines strong customer service with technology.

The company is called Bellhops, and this national startup that opened in early May allows customers to book its moving service via a website. Prior to moving day, each customer gets an email that contains photos of the company’s “bellhops,” which essentially are university students who are paid for each moving job they do. The customers also receive information about the students’ majors and hometowns.

Online company can engage in profitable business transactions

Thanks to the Internet, an increasing number of people are embarking on the path to starting their own company. However, many people underestimate the challenges associated with launching a prosperous online business. A couple of tips can prepare a budding entrepreneur in California to engage in fruitful business transactions that will benefit both society and his or her own wallet.

One mistake some people make is that they can work part-time as a business person and make full-time business income. People may be able to eventually get to the point where they can work less while making more because their businesses are relatively self-sufficient, but that will likely take a while. Even passive income might take a few months to generate with sustained success.

The Hershey Co.'s business litigation case involves its trademark

When people know the name and image of a California business, having another party inappropriately use the company’s trademark can be detrimental. Not only may this tarnish the company’s reputation, but it might also cause the business to lose valuable sales. In a not-so-sweet business litigation case, the Hershey Co. recently sued a maker of marijuana edibles in another state on the basis of alleged trademark infringement.

According to the candy company, the marijuana business made four candies infused with pot that closely mimic Hershey’s well-known candy products. These four pot candies are called Dabby Patty, Hashees, Hasheath and Ganja Joy. The sweets resemble York patties, Reese’s cups, Heath bars and Almond Joy bars, according to the suit.

Business transactions involving 3-D printers may increase

When people in California want to purchase a bracelet, they may go to the jewelry store. However, imagine being able to obtain one’s own bracelet right at home -- from a printer. The idea of having a 3-D printer at home is becoming more prevalent, with one company in another state -- called New Matter -- seeking to engage in numerous new business transactions involving this new technology.

Many consumers are interested in the prospect of being able to print items on demand. The problem is that a majority of 3-D printing devices on the market today are costly, with price tags of more than $1,000. A majority of people simply can’t afford these printers for their offices or homes. New Matter, however, is selling such printers for just under $150 each.

Company may boost business transactions with good domain name

When starting a California business, sometimes one’s Web address can help to market the company just as effectively as any advertisement can. Having a website is practically expected of businesses that wish to increase their number of business transactions in today's global marketplace. However, now a business owner has a plethora of options for .com alternatives in their domain names.

For instance, although .com, .edu and .gov have traditionally been viewed as a standard in the website industry, now people can use new domains such as .club if they are starting an organization. They might also choose .guru if they claim to be experts in their respective industries. Even .today may be a viable option for those who are operating a news website that publishes updates daily.

Subscribe to this blog’s feed FindLaw Network

Send us an Email

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Follow us

Contact Us Today

Law Offices of Kermit D. Marsh
9550 Warner Avenue, Suite 250
Fountain Valley, CA 92708

Phone: 714-475-1446
Toll free: 800-266-6535
Fax: 714-593-2399
Fountain Valley Law Office Map

Representing Clients Throughout California

Located in Fountain Valley, California, the Law Offices of Kermit D. Marsh serves Orange County and the greater L.A. area, including Huntington Beach, Westminster, Costa Mesa, Newport Beach, Irvine, Anaheim, Garden Grove, Santa Ana, Fullerton, Placentia, Yorba Linda, Cypress, Orange, Mission Viejo, Lake Forest, Los Angeles County, Riverside County and San Bernardino County.