Even though the idea of starting one’s business may seem exhilarating in California, the process can be complex and involve a myriad of responsibilities. For instance, tasks such as acquiring needed funding and marketing the company effectively can go a long way in helping to grow a new business. If a person is trying to make his or her company sustainable long-term through profitable business transactions, it is particularly important that he or she focus on how to reach the young Generation Z.
Members of Generation Z are those who were born during the mid-1990s to late 1990s. These individuals have a buying power of more than $40 billion each year, and when they begin to work jobs, they will have a major influence on the economy. The challenge with this generation is that they likely will not have brand loyalty.