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Orange County Business & Commercial Law Blog

Salon industry startups may see profitable business transactions

People in California naturally love going to the salon due to the special treatment they receive. A new type of startup in another state is taking the salon experience to the next level by bringing the salon to customers' own homes. When a business is innovative, it increases its opportunities to enjoy lucrative business transactions in the months and years ahead.

A couple of companies that are transforming how people get their hair and makeup done include Priv and Glamsquad, among others. They are allowing people to make appointments for makeup and blowouts in their homes. Customers can even book home personal training appointments using an app.

A few steps help business transactions to become more profitable

Starting a business offers a person in California the opportunity to have more of a sense of control over his or her future. Individuals can engage in business transactions that generate an unlimited amount of revenue, and this revenue can help them to care for their families and plan for retirement. A few tips can help people who wish to start businesses to avoid common entrepreneurship pitfalls.

First, it's important for a person to build a business around something he or she knows. The less a person needs to use outside consultants and assistance, the easier it will be to create the business. In addition, it is wise for the budding entrepreneur to tell everybody what he or she is doing; this includes telling past colleagues, business contacts, friends and family, as well as promoting the new venture on social media.

AT&T business litigation case involves alleged infringement

Many individuals in California may be interested to learn that major telecommunications corporation AT&T has recently filed a suit against a cable provider called Cox Communications. This business litigation case stems from Cox’s alleged infringement upon multiple patents involving network quality, officials said. Cox, a regional provider of cable, also made billions of dollars off of these AT&T technologies, according to the suit.

Cox, along with over 30 regional units, are being sued. The lawsuit comes after the cable provider reportedly ignored AT&T’s complaints regarding the issue. Cox had received warnings about the patent infringement claims since 2009, AT&T said. It then delayed allegedly negotiations and refused to obtain the necessary license to use AT&T’s technologies.

Business transactions may be profitable for startup Rabbit

The technology sector continues to boom, with new developments being made each day. The companies that facilitate the most business transactions in California and other parts of the country are those that can stand out from the competition by effectively meeting a major consumer need. One company that is drawing attention is a startup called Rabbit, which is a video chatting application that uses a Web browser.

The application aims to create a new chat experience that mirrors real life, making a person feel as though he or she is in the dorm room of a friend or enjoying a party with friends. With the app, an individual can talk to 10 others at one time and share movies, documents games and videos. A group of friends from around the country could essentially watch a Netflix or Hulu movie together on a Friday night.

Business transactions can improve if product is valuable

Consumers in California are always looking for faster, smarter and better ways to complete everyday tasks. If an entrepreneur can effectively figure out a solution to their problems, they have likely hit a gold mine in the business world. A few tips can help an aspiring entrepreneur to increase the number of business transactions and thus become more profitable in the months and years ahead.

First, it is preferable to develop a product or service that consumers must have. Consumers face many choices daily, so a business owner’s offering needs to one that enhances the consumers’ lives in a valuable way, compared to that of the competition. For instance, Google made searching for information on the Web better, and Amazon made it simpler to buy and sell online.

Business litigation case involves motorcycle company

When a company in California feels that its trademark has inappropriately been used by another entity without permission, it has the right to seek legal recourse. This is what one motorcycle company, called Sturgis Motorcycle Rally, recently pursued in another state by filing a trademark infringement suit against a retail store. The business litigation case was pursued against Renegade Classics in order to protect Sturgis’ trademarks related to its motorcycle rally, according to the suit.

Sturgis claimed that Renegade used Sturgis’ rally week term on its apparel products, thus infringing on Sturgis’ rights. The merchandise that displayed the term included shirts, according to the complaint. Sturgis said it was created to spark economic development locally and to make charitable contributions in the community using sales from its licensed merchandise. When a company such as Renegade uses its trademarks without being licensed to do so, this causes less money to return to Sturgis’ community, the company said.

Business transactions may grow at swappable eyeglass company

Deciding to develop one’s own business can be a life-changing decision for an individual in California. If the person has a strong, unique idea and employs the latest business marketing techniques, he or she can eventually participate in profitable business transactions with clients. One company in another state -- an eyeglass company -- recently discovered the value of having a novel and winning idea; the company, called Frameri, just launched publicly.

The goal of Frameri is to help people who wear prescription glasses to diversify their eyeglass collections in an affordable manner. People can choose their frames and lenses. The advantage of the company’s products is that consumers can easily pop out the lens and then change it with other types of frames; this can’t be done with traditional glasses. Through $750,000 worth of funding, the swappable eyeglass company will now be able to build its inventory, adding new colors and styles and expanding its team.

Marketing can help to drive business transactions in California

Launching a business in California is a multifaceted process that may eventually overwhelm even the most ambitious entrepreneur. However, developing a well-thought-out plan from the start can make the process easier to digest and more fruitful. A few tips can specifically help a new entrepreneur to effectively market the company and thus boost the person's business transactions early on.

First, it’s paramount that a budding entrepreneur create a website as one arm of his or her web marketing campaign. The site is essential for marketing one’s products and sharing valuable information about the company with prospective customers. It may be helpful to hire a website designer who can produce both a functional and attractive site.

Flooring company wins business litigation case

People in California who enjoy using laminate flooring in their homes may be interested to learn the recent outcome of a major copyright case involving these products. A distributor of laminate flooring called Home Legend recently won the precedent-setting business litigation case that a competing company named Mannington Mills decided to bring against it. Mannington Mills is one of the biggest flooring firms in the United States.

The issue revolved around Mannington’s claim that Home Legend mimicked its pattern for maple flooring. However, Home Legend claimed that its pattern came from the natural grain pattern of maple wood. The court ruled that a particular flooring line by Home Legend didn't actually infringe on the copyright that Mannington had registered for its certain maple flooring line.

Generation Z to be involved in more business transactions

Even though the idea of starting one’s business may seem exhilarating in California, the process can be complex and involve a myriad of responsibilities. For instance, tasks such as acquiring needed funding and marketing the company effectively can go a long way in helping to grow a new business. If a person is trying to make his or her company sustainable long-term through profitable business transactions, it is particularly important that he or she focus on how to reach the young Generation Z.

Members of Generation Z are those who were born during the mid-1990s to late 1990s. These individuals have a buying power of more than $40 billion each year, and when they begin to work jobs, they will have a major influence on the economy. The challenge with this generation is that they likely will not have brand loyalty.

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