When running a business in California, having a distinct trademark is critical for making sure that one's brand stands out. Trademark infringement can, thus, have an adverse impact on a business's ability to thrive financially. One woman recently filed a lawsuit related to intellectual property rights against the popular shoemaker Skechers.
The woman who filed the lawsuit is the owner of a small business, and she said that she created a special slogan. She filed for trademark rights for the slogan "Yoga pants for your feet" back in 2014. However, she said noticed that a particular Skechers television ad was promoting its new shoes, the Stretch-Fit Gliders, and the company used this exact slogan.